US-based Zucarmex has announced the launch of its unrefined granulated Morena sugar, Zulka Pure Cane Sugar in a new packaging design and clear bag.

As part of the redesign, an updated, modernized logo has been included along with a new icon that shows how Zulka is a cup-for-cup replacement for refined white sugar.

Zucarmex USA sales and marketing vice president Carlos Rionda said the new packaging showcases the clean and natural character of Zulka.

"Zulka Pure Cane Sugar is truly a better replacement for regular white sugar because it's all-natural, non-GMO and never refined, so it retains the fresh flavor and natural properties of raw sugar cane," Rionda said.

Zulka sugar, manufactured by Zucarmex preserves the natural properties of the sugar cane plant, while retaining a flavor profile that's as close to fresh sugar cane as possible.